Multi-Channel Expo Marketing Strategies: Traditional/Digital/Social/Mobile

Tuesday, March 8 @ the Chamber Conference Room, 8:30 - 10:00 AM

Free to exhibitors and food vendors registered for The Clermont Experience: A Business & Community Expo, this workshop will present an overview of multi-channel and cross-media techniques that can be used in conjunction with a trade show... before, during, and after the event. With this type of campaign, the concurrent communications reinforce each other as consumers receive messages from a variety of channels... print, web, email, video, social, and mobile.

Panelists - why a "multi-channel" approach makes sense
Traditional (Print, Ad Specialties) -- Bob Brookens / Proforma Business Solutions
Digital (Web, Video, Email) -- Jim Sutter / DVP Multimedia Ltd
Social (Facebook, LinkedIn, Twitter)

Moblie (2D Codes, Places Pages) -- Gregg MacMillan / TechneGraphics